Cycling is to some an occasional pastime to others an obsession and a passion. The suffering and sheer joy we all experience when out on our bikes is something to be celebrated. We wanted to have this embedded in the fabric of the shop, with imagery, phrases and the people who come here and work here.
"when the spirits are low and the day appears dark when work becomes monotonous and hope hardly seems worth having just mount a bicycle and go out for a spin down the road without thought on anything but the ride you are taking"
_Sir Arthur Conan Doyle